Attorney Abdulrahman Al-Houti, Managing Partner of Dar Al Muhama, participated in the ASIASec 2026 Conference, a specialised conference addressing counterfeiting, illicit trade, and trademark protection, held on 19 and 20 August 2026 in Mumbai, India. The conference brought together a wide range of government and regulatory authorities, law enforcement agencies, brand owners, legal experts, and technology solution providers from India and various international markets. Dar Al Muhamas participation forms part of the Firms ongoing efforts to further develop its expertise in intellectual property and trademark protection, counterfeiting, and illicit trade, while keeping abreast of developments relating to the detection and enforcement of intellectual property rights infringements across both traditional and digital markets, particularly in light of the continued expansion of e-commerce and the increasingly cross-border nature of trademark-related risks. New Challenges in Trademark Protection The ASIASec 2026 Conference addressed a range of advanced issues in the field of trademark and intellectual property protection, under a theme focused on strengthening enforcement, enabling innovation, and protecting consumers. The conference sessions covered topics including cross-border illicit trade networks, combating counterfeit products, e-commerce and digital marketplaces, pharmaceutical crime, product traceability, authentication and anti-counterfeiting technologies, artificial intelligence, supply-chain security, and public-private sector cooperation. These issues are of significant practical importance to companies and brand owners. Trademark protection no longer ends with registration; rather, it extends to monitoring infringements, addressing counterfeiting through digital platforms, safeguarding supply chains, and pursuing enforcement and litigation measures where necessary. Dar Al Muhama: From Trademark Registration to Protection and Enforcement of Rights The Firms participation represents a continuation of Dar Al Muhamas focus on intellectual property and trademark protection, recognising trademarks as among the key assets of businesses in the modern economy, particularly amid the continued growth of e-commerce and the increasing risks of product counterfeiting and trademark infringement across both traditional and digital markets. Attorney Abdulrahman Al-Houti – Founder and Managing Partner of Dar Al Muhama Attorney Abdulrahman Al-Houti stated: Trademark protection is no longer merely a matter of legal registration; it has become an essential component of protecting a companys value, reputation, and investments. With the development of e-commerce and the expansion of cross-border markets, companies increasingly require comprehensive legal strategies that encompass registration, protection, enforcement, and litigation where necessary. Our participation in ASIASec 2026 reflects Dar Al Muhamas commitment to keeping pace with these developments and strengthening its engagement with international expertise specialising in this field. Such participation also provides an opportunity to gain first-hand insight into practical enforcement trends and the technologies being deployed to combat counterfeiting, while building relationships with specialists whose expertise can support the effective handling of infringements of a cross-border nature.